On-premise VS Cloud Data Storage
Alliance Sales & Marketing Solutions look at the on-premise vs cloud computing privacy and information ownership debate. Thiss is a hot topic among those who oppose cloud computing and others who remain hesitant to switch from on-premise computing to the cloud. The root cause of opposition stems from the very nature of cloud computing and more specifically the intimate nature of SaaS (Software as a Service). SaaS vendors supply a service which requires a close relationship between consumer and host or rather customer and vendor.
The SaaS vendor has the ability to log and review every action that their customers make while interacting on the vendors software platform. Each time a customer accesses an account, every key stroke, mouse click, digital finger print and duration of use can be logged and monitored. This aspect of digital surveillance from a source outside of your immediate business circle represents the vast gulf between those who adopt cloud computing and those who shun the new era in favour of traditional on-premise computing.
“Technological development specifically in the case of online consumer services, produce a by-product, and this by-product is the surrender of privacy in the form of personal information. The more personal information a consumer surrenders the more vendors can create consumer specific products, which is ultimately what we all want… a product that we actually want.” Heather Guffin
There is considerable concern within E-business and IT circles regarding the ownership of data. Seeing as businesses that have crossed over the river from on-premise to cloud computing store their data via a third party platform, the debate as to who owns ownership rights has flared up forcing vendors to take action.
Cloud Data Privacy Issue
Cloud vendors such as Amazon are eliminating consumer concerns over data ownership by introducing clearly defined language into their user contracts; “Your Applications, Data and Content. Other than the rights and interests expressly set forth in this Agreement, and excluding Amazon Properties and works derived from Amazon Properties, you reserve all right, title and interest (including all intellectual property and proprietary rights) in and to Your Content.” The idea that a higher power is tracking your every move seems to be an unsettling notion. The truth is that this is not exactly the case with cloud computing and even if it were, it would be nothing new.
“On the other hand it provides an excellent opportunity for CRM development since every data update can be recorded and the information made available to other relevant with the same business connection. Allowing a richer stream of real time data flowing between the concerned users” Heather Guffin
Volunteering Personal Information Daily
For years, billions of people have been entrusting banks to safe guard their life savings by extending banking entities certain privileges in order to grant them the flexibility and necessary tools to more effectively do so. As financial enterprises need to share customer personal information in order to run their everyday business logistics. Over the years we have relinquished are formed grip on privacy to allow financial entities such as banks the ability to record, access and share our personal and financial information. Such data includes, Social Security number, employment information, account balances, assets and investment experience, transaction history and credit information.
Over 1.5 billion users openly permit a popular social media site, to store and publicly display personal information such as name, age, date of birth, place of birth, current city, hobbies, martial status, place of work, telephone number, E-mail address, names and locations of friends and family members and also personal photos. The same site is also permitted to track and display the IP location of the user and record every location that they have visited while highlighting and promoting every action that user makes while accessing their cloud.
Cloud computing is developing rapidly especially in terms of CRM and responding to the needs of current consumers and breaking down potential barriers effecting consumer cross over from on-premise computing to cloud. Just how financial entities such as those in Luxembourg, Lebanon, Singapore and most famously of all Switzerland generated methods to maintain the anonymity and privacy of their clients so to have cloud vendors. Vendors are now starting to see the benefit of operating SaaS set-ups under a Swiss bank premise, and the added appeal and new client generation that such an logic attracts.
The “Swiss Cloud” vendors are the only vendors in their sectors that do not have access to customer data. By operating on a cookie-less architecture and implementing patent pending encryption technology, ensures that nobody not even vendor employees can access any customer data. The customer has sole ownership of the encryption key which radically reduces the chance of system breach.
On-Premise versus Cloud Privacy
The gulf between on-premise and cloud computing is rapidly shrinking as cloud computing continues to evolve and cloud vendors relentlessly crash through barriers that prevent mass adoption. As vendors continue to implement the use of cookie-less architecture and encryption technology to place a firm separation between client information and the vendor itself, the appeal of cloud computing will carry on its experiential auspicious growth. by product of technology