Cloud Computing Hidden Benefits

Benefits of Cloud Computing

cloud computing hidden benefits

Hidden Benefits

In this article Alliances That WorkAlliance Sales & Marketing Solutions explore the hidden advantages of cloud computing solutions and how they benefits sales and marketing businesses. After three years of main stream attention, cloud computing is finally receiving recognition as a technological express train, to take your business to the next level fast. The advantages of switching from traditional on-premise computing systems to cloud computing such as cost and expenditure reduction, secure storage and management, elasticity, scalability and automation have been well documented. It is because of these compelling factors that so many main stream businesses have crossed over to the cloud. But the cloud computing rabbit hole runs much deeper than just the marketed benefits that cloud advertisers have been promoting. Making the switch to the cloud has other unforeseen advantages that one could argue rival their highly promoted counter-parts in terms of functionality.

Digital Pangaea

Companies operating on cloud systems are collectively travelling across the same technological topography so to speak, which means more streamlined mergers. Mergers are not famed for their smooth transitions, the facilitation period for most mergers will span over a number of months and for others the process could take years. The relevant technical difficulties and obstacles are experienced equally across the entire spectrum; even government agencies have problems and many agencies have implemented entire IT teams to manually coding information from one system to another system.

The digital Pangaea offered by cloud computing allows companies to merge without the immense time investments and mass allocations of personnel that are necessary during inter-company consolidation between two businesses operating on an on-premise computer system. Companies operating through cloud systems already share the same platform, therefore the sharing and accessing of information can be instantaneous, there is no need for arduous time consuming manual cross over procedures.

Flexibility to applications allows businesses to constantly trial products and tweak applications in a low-risk environment through eliminating the need of investing heavily in support systems. Trialling applications in a low-risk environment present an opportunity for continuous experimentation in low-pressure situations, which therefore grant businesses the opportunity to promote creativity and innovate.

Green Cloud

An understated and often over-looked benefit of cloud computer is the environment factor. Cloud computing is a surprisingly green solution that aids its users in reducing their businesses carbon foot print. In the lieu of recent studies on the environmental impact of cloud computing, every business that has crossed over to the cloud can consider themselves an ally of the environment. Studies have presented evidence that enterprises can cut their C02 emissions by as much as 30,000 metric tons, over a five year period by transferring their HR application to a public cloud. This is the equivalent of removing 6000 automobiles off of the highway. Cloud computing presents a huge opportunity for energy saving, from both direct power expenses and indirect measures.

“The viability of technological innovations are and will always be limited by the constraints of finite resources. Green solutions represent the only real long term answer in term of sustainability” Heather Guffin, President and C.E.O. of Alliances That Work – Alliance Sales & Marketing Solutions

The benefit of Data Sharing Centres is that they require fewer machines to achieve the equivalent output as in-house set-ups. Eliminating the necessity of in-house servers means no need for manufacturing and shipping of infrastructure and its associated costs. For a large number of rack servers to perform at optimal level, their environment has to be meticulously monitored and regulated to ensure that conditions are conducive to allow peak performance. Seeing as SDC´s (shared data centres) consolidate the overall cost of climate control, transferring an on premise infrastructure set-up to a SDC not only reduces your costs but is a green solution that makes your business more environmentally friendly.

The nature of storage and server infrastructure utilized by SDC´s or Large Data Centres, and the sheer energy demand, forces SDC´s to constantly advance and upgrade their infrastructure in order to streamline their operation. Shared Data Centres can tap resources that allow them to upgrade energy-saving equipment and building systems, whereas small businesses lack the resources to do so. Resource pooling facilities reduce energy consumption, lower carbon emissions and reduce capital expenditure on IT resources and ultimately streamline the power and storage component of your business.

Digital Waste

Cloud computing does have its own dark cloud looming over its glowing appeal, in the form of digital waste. Just like most processes, cloud computing is not exempt from generating by-products or in this case digital waste. The sheer volume of active data passing through a cloud platform everyday requires a large amount of highly competent servers to support the necessary data flow, processing and required service. The large servers themselves also, need to be maintained in an environment which extracts humidity while cooling the servers to prevent overheating.

“The accumulation of digital waste has radically increased over the last few years as storage of information such as E-mails, photos and video files have translocated to the online realm.” Heather Guffin, President and C.E.O. of Alliances That WorkAlliance Sales & Marketing Solutions

Not only is there a vast amount of active data passing through the cloud but also inactive, obsolete information which is no longer used. Vast amounts of digital waste can accumulate quickly in large businesses and pose long term problems for SDC´s. The digital waste also requires server usage, which in turn requires server power and the conditions that maximize server performance and the mechanisms that regulate those conditions. As cloud computing evolves so too will its protocols for identifying and disposing of digital waste and therefore reducing the impact of your digital footprint.

“The responsibility ultimately falls upon our shoulders. How many pages of read E-mails sit un-used in your Gmail account? how many photos and video files are scattered over your timeline on Facebook? We are all guilty of e-hording and if we were to re-trace our online steps back through our digital timeline it would be a path littered with e-waste” Heather Guffin, President and C.E.O. of Alliances That WorkAlliance Sales & Marketing Solutions

Reversing Disaster

Numerous businesses utilizing on-premise computing set-ups have experience some kind of technical bullet burn or in some instances a full on technological disaster. System recovery is a digital nightmare for any business unfortunate enough to experience such a digital disaster

Businesses operating an on-premise computer system have to invest in mass data loss prevention protocols, system recovery fail-safes and other pre-emptive measures to help protect their grid. Traditional backup solutions are expensive and require hefty time investments of personnel and IT resources.

In-house redundancy protocols require duplications of servers and hardware and also a high bandwidth connection to off-site data centres for replication. Such solutions present numerous obstacles during the implementation process including, automation difficulties and addition infrastructure, operational and administrative expenses.

An additional advantage of utilizing cloud computing is the seamless system replication, recovery and digital disaster fail safe solutions provide by the cloud. The immense compatibility of cloud computing allows on-premise resources to be quickly and safely backed-up without adverse complications.

“Mass data loss through a full on system crash represents the type of digital Chernobyl that can truly decimate a business. The cloud solution is an economically healthy method to mitigate the potential consequences of digital melt down through data-mitosis; basically it’s a cheap way to back up your information” Heather Guffin, President and C.E.O. of Alliances That WorkAlliance Sales & Marketing Solutions

Through cloud solutions it is possible to radically scale down and effectively manage the digital fall out of system crashes, data loss and other technological disasters. Businesses are no longer obligated to spend large amounts of money on duplicate servers and other pre-emptive digital meltdown containment costs.

Further reading on cloud computing by Alliances That Work – Alliance Sales & Marketing Solutions,

Understanding Cloud Computing by Alliances That Work

Alliance iTeam Solution By Alliance Sales & Marketing Solutions

A Clouded View on Cloud Computing written by Alliances That Work

Cloud Computing Walk Through-Guide created by Alliance Sales & Marketing Solutions



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