During 2005 Heather Guffin took on the bilingual role of Assistant Sales Director for the highly successful and well established timeshare resort chain. Heather’s vision and sales innovation quickly became apparent and by 2006 the timeshare industry giant had recognized her substantial sales achievements and decided to cultivate Heather’s potential by promoting her to the position of Project Director.
Founder, President & CEO
During her five year duration as Project Director, Heather Guffin developed and led a high-performance experimental sales team in generating timeshare revenue by targeting prospects that were considered unqualified by industry standards. Heather propelled non-traditional revenue from zero to $8 million annually in the first year and to $28 million annually over a 5-year period by leading all day-to-day sales and marketing operations including human resources, contracts, payroll, marketing and sales budgets, training, and closing sales. The mass customer activation and exponential revenue growth that the company experienced as a result of Heather’s efforts from 2005 onwards set a new bench mark for the company. At the end of this period Heather relinquished her role as Project Director and parted ways with her former employer to pursue new goals and carve out her own niche in the industry.
Alliance Sales & Marketing Solutions
In 2008 Heather Guffin created Alliance Sales & Marketing Solutions to offer timeshare industry specific solutions to sales and marketing businesses. Alliance solutions encompasses an image of an industry where timeshare businesses possess the technological capacity and resources to navigate a fast paced market and meet the needs of an ever more demanding consumer base and a perpetually evolving digital sales floor. The latest Alliance Sales & Marketing Solutions product, Alliance iTeam, represents a multidimensional cloud solution that enhances key areas of timeshare companies by optimizing training, statistics, sales and marketing components of timeshare businesses. Alliance iTeam is the only cloud solution of its kind that has been specifically developed for the industry and not only provides a versatile cloud platform for timeshare businesses to streamline their operations and grow profits from, but represents the future of sales and marketing in the timeshare industry.
Considering her considerable experience, accomplishments and vision within the timeshare industry, Heather Guffin often speaks at timeshare events and related expos where her segments are viewed as educational, informative, and as thought provoking insights into the future of timeshare sales systems, techniques and solutions. Heather’s acquired knowledge and insight as a Project Director into the drawbacks of traditional sales strategies and advantages of new age approaches to the sales process makes her a fitting addition to any conversation into the future of sales systems and techniques and their place in the timeshare industry.
Visit Alliance Sales & Marketing Solutions to discover more about how Heather Guffin ishelping to change the direction of the timeshare industry’s future, through cloud based solutions.